GTM Tactics in the AI Era: How Startup Founders Can Grow Smarter, Faster
The go-to-market landscape is evolving faster than ever. AI is transforming how startups find customers, craft messaging, and scale growth. This practical, hands-on workshop helps founders harness the latest AI tools to supercharge marketing, sales, and product-led growth—so you can focus on strategy, not busywork.
You’ll learn how to integrate AI across your GTM stack, automate repetitive tasks, and turn insights into action.
Workshop Topics
AI-Powered GTM Strategy
Use AI to uncover your ideal customer profiles, test positioning, and prioritize markets.
Tools covered: Clay, Browse AI, ChatGPT, Perplexity, and Airtable Automations.
Marketing in the AI Age
Generate high-performing campaigns, analyze engagement, and personalize outreach at scale.
Tools covered: Jasper, Copy.ai, Descript, Mutiny, and HubSpot AI.
Sales Automation and Intelligence
Automate lead research, outreach, and follow-ups with conversational and workflow AIs.
Tools covered: Apollo.io, Lavender, Clay, ChatGPT for Sales, and Relevance AI.
Product-Led Growth with AI Signals
Identify activation and upsell moments using behavior data and predictive insights.
Tools covered: Amplitude, June.so, HeadsUp, and OpenAI API automations.
Workflow Design for Founders
Build an AI-augmented daily system to reclaim time, focus on growth, and reduce cognitive load.
Tools covered: Notion AI, Zapier, Superhuman, Reclaim.ai, and Motion.
Staying Human in an Automated World
Use AI as leverage—not replacement—to strengthen authentic relationships and creative strategy.
Who Should Attend
Startup founders, co-founders, and early-stage leaders who want to:
Modernize their GTM strategy with AI-driven workflows
Automate manual marketing, PLG, and sales processes
Build scalable systems that compound over time
Focus on leading, not micromanaging execution
What You’ll Walk Away With
A practical GTM playbook for the AI era
A curated toolkit of founder-friendly AI products
A personalized one-hour-a-day plan to accelerate execution
This is not a theory session—it’s a founder-first, action-oriented workshop designed to help you go to market faster and smarter in the age of AI.