AI Workshop for Content Creators (Spring 2026 🌷): 7-Weeks, Tuesdays, 90-minutes, Jan 27 - Mar 10, 2026

​🎥 Watch the intro video here: https://youtu.be/YELIH-_L3ds

​**This is a 7-week course that meets on Tuesdays. **
January 27 - March 10, 2026, from 10 am PT to 11:30 am PT

​See the full schedule at the end of this description

​By using AI in my daily workflows, I am 10% more productive. Even better, I have reduced the time it takes to deliver strategically aligned and impactful content by 30%. I built this workshop for you, the technical communications and documentation specialists.

​You are already familiar with the challenges of balancing brand guidelines, subject matter expertise, pressing deadlines, and managing both structured and unstructured content.

​You might spend hours translating complex technical details into everyday language, validating each fact, and ensuring nothing slips through the cracks. This course focuses on your specific needs by demonstrating how AI can streamline repetitive tasks and improve the overall quality of your work.

​Over seven weeks, you will participate in 90-minute sessions that combine hands-on practice with strategic discussions. Each lesson will demonstrate how to leverage generative AI and tailor it to your established style guides and domain-specific terminology, allowing you to create content that aligns with your unique style.

​You will learn to craft prompts that yield accurate drafts, incorporate brand voice, and identify any missing documentation. With thoughtful and deliberate use of AI, you can devote more of your time to tasks that require your expertise, such as improving user journeys, driving engagement, and prioritizing customer content.

​When you sign up for this AI Workshop for Content Creators, you choose to remove obstacles slowing down your process and learn valuable new skills.

​SYLLABUS

​Week 1: Adopting the AI Mindset
Goal: Boost your impact by freeing yourself from tedious tasks

• ​Understand AI's potential for content creators

• ​Understand how AI works

• ​Understanding prompting basics

• ​Spot quick wins for reducing repetitive work

​Week 2: Mapping Your Audience Journey
Goal: Build valuable connections through persona-driven content

• ​Create detailed personas and user journeys

• ​Align content with each person's needs

• ​Explore AI-driven tools to simulate your audience

​Week 3: Personalization at Scale
Goal: Leverage AI to individualize content and reduce repetition

• ​Deliver content tailored to different platforms/segments

• ​Automate style, tone, and format adjustments

• ​Strategies to cut down on repetitive writing by 10%

• ​Create a Custom GPT to write like your brand

• ​Learn custom AI instructions to improve content quality

​Week 4: Accelerating Value Delivery
Goal: Increase your content ROI by 30% through more intelligent workflows

• ​Streamline processes and reduce bottlenecks

• ​Use AI for content audits and improvement suggestions

• ​Identify high-impact areas to boost overall value

• ​Using projects and tasks to increase your workflow

​Week 5: Deep Content Insights
Goal: Identify missing content and harness AI for advanced research

• ​Spot content gaps and new opportunities

• ​Conduct deep topic research with AI-driven analysis

• ​Develop outlines and drafts for untapped topics

• ​Define a project you will use for Week 7

​Week 6: Data-Driven Prioritization
Goal: Use customer insights to shape content that converts

• ​Prioritize content topics based on audience pain points

• ​Align with business goals and measure engagement

• ​Use advanced prompting techniques to improve content clarity

• ​Review your individual or team project

​Week 7: Evolving with AI
Goal: Refine, launch, and future-proof your personalized content approach

• ​Present final projects and get peer/mentor feedback

• ​Establish a long-term plan to adapt to AI's evolution

• ​Solidify your AI-driven content workflow

• ​Finalize, present, and operationalize your team project

• ​Receive your certificate of completion

​Full Summer Schedule
All courses run on Tuesdays.

​January 27
February 3, 10, 17, 24
March 3, 10

​Workshop times
10 am PT - 11:30 am PT
12 pm CT – 1:30 pm CT
1 pm ET – 2:30 pm ET
9 am AKT – 10:30 am AKT
8 am HT – 9:30 am HT

FREQUENTLY ASKED QUESTIONS

​Will I receive a certificate of completion?
Yes. You will receive a digital certificate.

​Will there be makeup dates?
There are no official makeup dates, but Bill will accept any reasonable requests due to significant scheduling challenges.

​Do I need anything?
Bill will be using a ChatGPT Plus account and recommends you have access to a similar account. You should also have a paid account for a foundational LLM, such as ChatGPT, Claude, Gemini, or Microsoft's Copilot.

​Are the meetings virtual or in-person?
All meetings are virtual via Zoom.

​How can I ask questions about the course?
Locate and select the "Contact the Host" link on this event page. Feel free to ask any questions you like.

​Will there be exercises and take-home work?
Bill encourages you to apply what you learned to your work immediately. He will recommend take-home exercises. Please use this course as a driving force to learn and strengthen your AI skills!

​Are there scheduled meetings to collaborate on exercises after each course?
Not officially. However, Bill plans to set aside time each week. You will also have access to a discussion thread where you can share your work and ask questions.

​I can't take this course. Are there others?
There may be! Follow Bill's training calendar on Lu.ma:
https://lu.ma/BillTalksAI

​Also, subscribe to the Bill Talks AI newsletter to follow Bill's schedule and writing:
https://BillTalksAI.com

​What are the benefits of this course?
You will learn how to use AI for your specific use cases and be part of a supportive community.

​What makes Bill's training unique?
Today's AI news contains wild, overly exaggerated claims, aspirational goals, and jargon. Bill pushes all that to the side, focusing on the goals set by this training course, which is grounded in his personal use of these tools.

​Bill delivers training with a lighthearted, fun, and professional approach to learning, embracing individuality. If these values align with your own, you will feel welcome and excited to learn each week!