Beyond the Hero: Rethinking stories through KPop Demon Hunters
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About Event
We’ve been telling the same story for decades: the customer is the hero, the brand is the guide, and the problem exists to be defeated.
It works. Until it doesn’t.
What can a K-pop fantasy teach us about branding, archetypes, and authenticity? And what happens when the characters we’re rooting for aren’t trying to become perfect, but learning to embrace what makes them imperfect?
If every brand is the hero, what happens when nobody wants to be the hero anymore?