Websites and the Money System That Makes It Work
Websites and the Money System that Makes it Work is a joint presentation on websites and money covering the marketing side and numbers side to investing in a website.
On Money:
Getting a website is an investment and it works better when your money system is ready for it. In this part of the presentation, we'll walk through the money side of the website process: how to know what you're ready to spend before you start, how to use real numbers to make a confident decision, and how to track whether the investment is working after your site launches.
On Marketing:
Your website is one of the biggest marketing investments you’ll make. In this presentation, we’ll talk about how to know the investment is growing your business. We’ll talk about minimum viable marketing, where to put your money first, and how to know that your site is giving you the full ROI.
Meet Your Hosts
Aneisha Velazquez is the founder and bookkeeper behind Yellow Sky Business Services. She reads money systems — looking at your business finances so you can find and fix what's invisibly draining your bank account. She also writes The Peaceful Pocket, a newsletter that makes business money easier when you're creative or neurodivergent (plus behind-the-scenes of building a business that fits).
Stacey Nicholls is a web designer and strategist who builds websites that support the sales conversation. Through her studio, Space Cookie Designs, she helps established service business owners get clearer, better-fit inquiries with a website that supports how they sell. She specializes in strategic, accessible websites that make discovery calls easier before they even start.