Generative Engine Optimization : Elevate Your Brand's AI Visibility
Discovery has moved. Your digital strategy hasn't.
AI search traffic grew over 5X last year (Semrush). Traditional search is projected to drop by up to 25% in 2026 (Gartner). 1 in 3 Gen Z already use AI to guide purchase decisions. Traffic from LLMs converts at 40% higher rates than traditional search. The shift is here, it's measurable, and most brands aren't in the conversation.
When someone asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation in your category, your brand is either in the answer or it doesn't exist. There is no page two. LLMs give answers, not options. And this isn't just a search problem. Users are moving to AI from social, review sites, and commerce platforms. The discovery layer is shifting underneath every digital channel you've built. The discipline emerging to address it is Generative Engine Optimization (GEO): making your brand discoverable, citable, and recommended inside AI-generated answers.
This 90-minute masterclass gives you the framework. What GEO is, how it differs from SEO, how to audit your brand's visibility inside LLMs, and what to prioritise first. You'll leave knowing where the gaps are and how to start your brand's GEO journey that very day.
Who This Is For: If your brand invests in digital, this applies to you. Whether you run SEO, content, paid media, or social, the layer underneath all of it has shifted. This session is for leaders and marketing teams who need to understand GEO before the gap shows up in their numbers.
What You'll Walk Away With:
Why ranking in LLMs is now a business priority, not a marketing experiment
A GEO Discoverability Framework you can take back to your team the next morning
A live GEO audit applied to a brand in the room, so you see exactly how it works
Agenda:
The shift to LLMs and AI-generated answers (15 mins)
What is GEO and how is it different from SEO (20 mins)
The GEO Discoverability Framework (20 mins)
Live GEO Audit: applied to a brand in the room (20 mins)
Open Q&A (15 mins)
Your Facilitators: Abhinav Chetan : Gen AI educator, 12 years at Google, has trained 10,000+ professionals on digital marketing and generative AI.
Prabhvir Sahmey : CEO, tech leader, 25+ years across Samsung, Google, and GroupM in ad tech and AI-driven business efficiency.
Things to Note:
Limited to 35 seats. In-person only.
Pre-registration is mandatory. No onsite registration.
No recording, no live streaming.
Registration fee: INR 1999 (prabhvir@okicici)
Your attendance confirmation is subject to approval post payment.
Once paid, your participation cannot be cancelled or refunded.
📅 21 st May 2026, Friday | 5:00 PM – 6:30 PM | In-Person
If your brand has a digital presence and you haven't evaluated how it shows up inside an LLM, this will be 90 mins well spent.