Expanding to the U.S.: Readiness, Timing, and Fundraising Reality – sTARTUp Day 2026

​Expanding to the U.S. market and raising capital there is fundamentally different from doing so anywhere else. Drawing on years of working with international founders, Karina Sotnik breaks down how U.S. investors think, what “traction” really means in the U.S., and the most common mistakes companies make when entering the market. This talk offers clear, practical guidance on timing, positioning, and readiness for U.S. growth and fundraising.

Expanding to the U.S.: Readiness, Timing, and Fundraising Reality is a side event of sTARTUp Day 2025 – the most startup-minded business festival, taking place for the 10th time on 28-30 January 2026 in Tartu. Learn more and get your tickets: www.startupday.ee