How to master sales and unlock your fundraise
Sales isn’t just about closing deals. For early-stage founders, it’s one of the clearest signals investors look for.
In this session, we’ll explore how mastering sales, particularly enterprise sales, can directly unlock fundraising opportunities, build founder credibility, and accelerate growth. 🚀
Led by Patricia Wing, CEO of SuLe. and Tash Rebuck, Founder of TR Sales Consultancy, this talk is designed for founders who want practical insight into how sales really works at the early stage.
What we’ll cover:
👉 How to start and close enterprise sales conversations, including navigating procurement, compliance, and longer buying cycles
👉 What founders should prepare before approaching enterprise clients — from documentation to buyer expectations
👉 Outreach strategies that work for enterprise, including creative but compliant approaches in regulated sectors
👉 Why strong sales traction accelerates fundraising and strengthens investor confidence
👉 Why founder-led sales matters early on, especially for technical or legal founders
👉 How sales and legal alignment reduces friction and shortens deal cycles
👉 When and how to move from founder-led sales to a scalable sales function
This session is practical, candid, and grounded in real founder experience, not sales theory.
If you’re building a startup, targeting enterprise customers, or planning a fundraise, this session will help you see how sales fits into the bigger growth picture!