​Unlocking the Korean Gaming Market:

​Industry Dynamics, Launch Strategy, Promotional Playbook

​South Korea is the world's 4th largest gaming market. It's a highly competitive, innovation-driven ecosystem with massive opportunities for Israeli gaming companies.

​EVENT OVERVIEW

​Join GameIS - the Israeli Digital Games Industry Association and Yonaco Group - Korea Business Experts for an exclusive webinar where industry experts share insider knowledge on penetrating the Korean gaming market. Learn the market dynamics, proven entry strategies, and tactical promotional playbooks from leaders with decades of hands-on experience in Korean market expansion.

​WHAT YOU'LL LEARN

​• Korean Gaming Market Landscape – Market size, leading players, key characteristics, technology trends, and major industry events

​• The Korean Gamer – Mobile-first adoption, PC Bang culture, social gaming preferences, and how gaming integrates with Korean work culture

​• Foreign Company Strategies – Success stories and challenges of international gaming companies, market share analysis, and proven penetration strategies

​• Market Entry Essentials – Publishing partnerships, localization requirements, regulatory compliance, and presence on local platforms (One Store, Kakao, Naver)

​• Go-to-Market Roadmap – Launch phase (reward-based marketing), expansion (performance campaigns), growth (influencer collaborations), and brand building strategies

​• Business Culture & Operations – Insights on doing business in Korea from a strategic partnership perspective

​YOUR SPEAKERS

​Ido Brosh, President, GameIS – Opening remarks on the Israeli gaming industry perspective and market opportunity

​Ryan Kim, Head of Online Business and Gaming, Yonaco Group – Accomplished executive with 20+ years of expertise in Korean market entry, strategic partnerships with local digital giants, and deep understanding of Korean media and gaming landscape. Former CEO of CJ ENM subsidiary and Country Manager for The Trade Desk and Matomy in Korea

​Dan Crivolotti, Senior Manager, Yonaco Group – Over a decade of experience advising Israeli and global tech companies on Korean market entry, specializing in digital media and gaming

​Itzik Yona, Managing Partner, Yonaco Group – Leader of a 22-year consulting firm dedicated to building successful business partnerships with Korea, with extensive hands-on Korean business experience

​ABOUT THE HOSTS

​GameIS, the Israeli Digital Games Industry Association, is the leading industry NGO advocating for and supporting Israeli gaming companies in international markets.

​Yonaco Group is a 22-year consulting firm specializing in building businesses and strategic partnerships with Korea, providing market intelligence, entry strategies, and operational support for Israeli and international tech companies.

​December 9 | Free Virtual Webinar

​Register now – spots are limited.