Office Hours w/ Joidon Jennings (Director, Digital Media at CSI Sports)
What It Takes to Build Content That Actually Connects
A live conversation on digital strategy, storytelling, and audience across sports, entertainment, and culture.
Everyone is publishing, but very little actually resonates.
The challenge isn’t just content, it’s understanding how brands, teams, and talent show up in culture.
What to say, how to say it, and how to create something people actually care about.
This session looks at how sports, media & entertainment executives think about digital, storytelling, and audience in environments where content, culture, and attention are constantly shifting.
What we’ll cover:
How teams, talent, and brands approach content and digital strategy today
What actually drives cultural relevance (not just engagement)
How to balance brand, audience, and platform dynamics
Q&A with an executive across teams, talent, and entertainment
In conversation with Arena Member:
Joidon Jennings, Director of Digital Media at CSI Sports.
Experience across Roc Nation, Houston Texans, Green Bay Packers, and Baltimore Ravens working across digital, talent, and brand partnerships at the intersection of sports and culture.
This session is most relevant for:
Digital, content, and marketing leaders
Executives working across sports, entertainment, and media
Professionals responsible for brand, audience, and cultural presence
Why Arena hosts these conversations
Most conversations about what’s actually working happen behind closed doors.
Arena Office Hours brings those perspectives into a smaller, curated setting - led by Arena Members - so you can hear how leaders are thinking and ask the questions you don’t get to ask elsewhere.
→ Register to attend - limited capacity.
About Arena
Arena is a curated member network for leaders across sports, media, and entertainment. Through weekly curated introductions and intimate industry gatherings, Arena helps members build the relationships that lead to new partnerships, investments, and career opportunities. Led by industry insiders from the NFL, NBA, and LinkedIn, Arena is the network where the industry meets. Apply to join at arenatalent.com.