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A series of webinars designed uniquely to teach the core foundations as well as the industry or stage specific skills needed to build a business around your innovation that leaves a legacy.

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Tech

Beyond the Buyer Persona: Mastering your Ideal Client

RedwoodRISE Webinars

Google Meet

Past Event

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About Event

Building an effective sales pipeline starts with truly understanding how your client makes a purchasing decision. Most GTM strategies fail because they focus on "Searchable Facts" (Categories) rather than "Observable Patterns" (Intent).

In this second session of the 2026 Founder Roadmap, we move beyond generic profiles to help you build a Behavioral Demand Engine. We will provide a clear framework for taking the demographics of who could buy and identifying the specific "Signal Stacking" that proves they are ready to buy.

Key Takeaways:

Buyer vs. User Mapping: Learn to bridge the gap between the person feeling the pain and the person holding the budget.
Messaging Red Flags: Identify the "Ick" factors that stall your sales velocity.
Funnel Diagnostics: A 5-lever audit to determine if your bottleneck is Market Clarity, Urgency, or Friction.

Stop broadcasting. Start converting.