​📅 Date: September 26th, 2025 
⏰ Time: 3pm BST, 4pm CEST, 10am ET 
🕒 Duration: 60 minutes 
📍Format: Chat & Live Q&A 

​Here’s the deal... 

​You think you know who your audience is, but do you really? 

​If you’ve been leaning on the same personas, the same assumptions, and the same data you built a few years ago… there’s a good chance your picture is incomplete. 

​Markets shift. Behaviors change. New audiences emerge. 
 
And if you’re not continuously updating your understanding of who your target audience is, you’re leaving opportunity (and money) on the table. 

​Why this happens: 

• ​Personas built years ago that never got a refresh 

• ​Over-reliance on surface-level demographics without digging into motivations 

• ​Fragmented data that doesn’t give the full story 

• ​No system for spotting new audience opportunities as they appear 

​What we’re doing about it 

​We’re bringing two experts together for a practical, no-fluff conversation on how to: 

• ​Keep your audience picture accurate and up-to-date 

• ​Spot hidden audience segments you didn’t know existed 

• ​Uncover the cultural and behavioral context that makes campaigns click 

​This isn’t a theory session — you’ll hear a real customer story from Jenni, the surprising insights they uncovered, and the framework that got them there. 

​What you’ll walk away with: 

​✅ A simple framework for uncovering hidden audience segments 
✅ How to keep audience understanding fresh without redoing your entire research stack 
✅ Practical tips for getting buy-in to challenge old assumptions 
✅ How to spot the “we’ve always done it this way” red flags before they cost you 

​Who’s talking: 

​🎤 Jenni Daniel 

​Director of Marketing, Audiochuck 

​Jenni has played a pivotal role in transforming Audiochuck into one of the most recognized names in podcasting. With her expertise in audience segmentation and promotional strategies, she has helped drive significant audience growth and engagement. Jenni will share how challenging long-held assumptions — and embracing a data-driven, culturally intelligent approach — led to a breakthrough discovery that reshaped their campaigns and unlocked new opportunities for connection and conversion. 

​🎤 Andrew Tatton (Moderator) 

​Content Strategy Consultant, Audiense | Founder, Major Mojo Marketing 

​Andrew helps brands turn audience insights into content that actually resonates - content that gets remembered, shared, and acted on. As a fractional head of content, he works closely with marketing teams to build audience-first content strategies that blend data, storytelling, and creativity to drive real business impact. 

​Grab a seat

​Save your spot and join us for a fresh take on understanding your customers because your audience isn’t standing still, and neither should you.