Webinar: Build vs. Buy: Making Smarter AI Decisions Across Your GTM Stack
Build vs. Buy: Making Smarter AI Decisions Across Your GTM Stack
AI isn't the strategy. The decisions behind it are.
Every GTM and RevOps leader is facing the same challenge:
What should we build ourselves, and what should we buy?
From AI-powered workflows and automation to data infrastructure, call intelligence, forecasting, and emerging AI capabilities, organizations are making build-versus-buy decisions across the entire GTM stack.
The problem is that both sides often oversimplify the answer.
Internal teams underestimate what it takes to move from a successful prototype to a scalable system. Vendors promise outcomes without addressing the process, data, and operational foundations required to make AI successful.
Join Amy Osmond Cook, Ph.D. (CMO & Co-Founder, Fullcast), Andy Mowat (Whispered Founder + Led RevOps at 4 unicorns), and Noah Marks (SVP, Customer Success & Operations, ECI Software Solutions) for a practical discussion about where building creates competitive advantage, where buying accelerates execution, and how revenue teams can make smarter AI investments.
About the Companies
Fullcast helps revenue teams plan, align, and execute their go-to-market strategy with confidence. Its platform enables organizations to manage territories, quotas, capacity planning, compensation, and organizational changes in one place, helping leaders make data-driven decisions, improve cross-functional alignment, and drive predictable revenue growth.
Whispered was built by GTM executives who have experienced the challenges of senior-level job searches firsthand. By bringing together insights and connections from VCs, companies, executives, talent partners, recruiters, and more, Whispered helps leaders navigate career transitions with greater confidence and clarity.
ECI Software Solutions has helped businesses grow for more than 25 years with industry-specific, cloud-based ERP solutions powered by AI. Serving manufacturing, distribution, construction, office technology, and field service industries, ECI helps organizations streamline operations, work smarter, compete more effectively, and focus on growth.
This discussion brings together leaders from Fullcast, Whispered, and ECI Software Solutions to share practical perspectives on evaluating, implementing, and scaling AI across the go-to-market organization.
What We'll Cover
• How to evaluate build-versus-buy decisions across the GTM stack
• Where custom AI creates competitive advantage and where it doesn't
• Why strong data and workflow foundations matter more than any individual tool
• Common mistakes organizations make when implementing AI
• How RevOps evolves as AI becomes embedded throughout GTM