GTM Labs: Zero to 100 Customers // Workshops + Mixer
Get your first 100 customers — and build a system that scales.
You're building something great, but traction feels hard.
Whether you're pre-product or post-MVP, this workshop is for founders ready to move from “we have an idea” to “we're getting real users.”
GTM Labs: Zero to 100 Customers is a focused, no-fluff event where you'll learn how to craft and execute a go-to-market strategy that works, directly from founders who’ve actually done it.
You’ll get proven frameworks, live feedback on your messaging, and the chance to connect with others on the same path — all in one evening.
🔍 What You'll Learn:
🏛️ The 6 Pillars of GTM — a practical roadmap for early traction that any founder or entrepreneur can use
⚙️ How to build a repeatable acquisition system (before you hire a team)
🛠️ How to fix your landing page, messaging, or offer live, on the spot
🎯 Hands-on time to apply insights to your own start-up
🧠 Community + feedback with like-minded builders
This is not just a panel, and it’s not network-y fluff. It’s 3.5 hours of action designed to get you unstuck and growing.
👥 Who It’s For:
Pre-seed & seed stage founders
MVP-stage start-ups looking for traction
Builders stuck at “we have a few users but it’s not growing yet”
🤝 Powered by:
The Generalist Company — a talent matching platform that helps ambitious founders hire when they don’t have time to search. more on them at the end!
🧠 What to Expect:
Keynote: 6-Pillar GTM Strategy w/ Kieza (Plugged)
Workshop: Get hands-on in small group sessions led by moderators
Live Teardowns: Fix your messaging with live expert feedback
🍕 Plus: Drinks, snacks, and plenty of Pizza for networking are included.
🎤 Meet the Speaker
Kieza Silveira De Sousa – Cofounder @ PLUGGED
👜 Bootstrapped a merch company to ~£300k+ in revenue - solo founder with no funding & 37x ROAS
🏢 Co-founded a founder community + workspace with 2,500+ attendees and 50+ paying members in its first year (no funding)
🧠 Leading AI transformation project at FTSE 100 company
🚀 Bootstrapped a founder-led agency matching talent to +£200k+ with Community Led Growth
THE AGENDA
🕕 6:00PM – Doors Open
Arrive, check in, and grab a drink. Meet fellow founders, early builders, and community partners in the space.
📊 6:35PM – The 6 Pillars of GTM
A rapid-fire keynote by Kieza (Plugged) on the foundational GTM model used by early-stage start-ups to get their first 100 customers.
Learn how to:
Identify your most painful audience problem
Craft a value prop that actually resonates
Select and test the right traction channels
🎯 Outcome: Walk away with a tested framework for diagnosing and improving your customer acquisition strategy
🥤 7:15 PM – Break
Grab a snack, refill your drink, and meet someone new.
🧠 7:45PM – Breakout GTM Workshops
Get hands-on in small group sessions led by moderators.
You’ll apply what you’ve learned to your own business:
Map your customer pain points
Sharpen your landing page or pitch
Test-fit your distribution strategy
🎯 Outcome: Leave with a clearer idea of why your GTM isn’t working — and how to fix it
📢 8:30 PM – Show & Tell: GTM Copy Feedback
Brave founders come up to the hot seat and pitch their GTM copy live. Kieza + guests give constructive feedback on:
Landing page headlines
Messaging clarity
Positioning
🎯 Outcome: Watch live teardowns and apply the same thinking to your own pitch or homepage
You don’t need another passive event.
You need the strategy, feedback, and founder firepower to actually move. That’s what GTM Labs is built to deliver — and we’re keeping it tight, tactical, and real.
🎟️ Space is limited. Tickets are from £30
Bring your start-up. Bring your landing page. Bring your questions.
Leave with clarity, a sharper pitch, and 3 new founder connections.
Let’s get you to 100 customers.
✅ Drinks and light food are included in your ticket — come hungry to learn (and eat).