GTM Week: Claude Code / Co-Work for GTM - Workshop
Still copying and pasting between tools? Writing outreach manually? Spending hours on proposals that could write themselves? AI won't fix your GTM on its own — but knowing how to use it properly will.
This is a hands-on workshop. You will leave with working automations, not slides about automations.
About
A full-day working session on using Claude Code and Co-Work to automate real GTM tasks — built for marketers, founders, and SaaS operators who want to move faster without hiring more people.
Led by Krzysztof Pawlak (Wayve, ex-Callstack) and Artur Wala (model:guide) — practitioners who run GTM with agentic AI daily, not consultants explaining theory. The workshop is being developed in close collaboration with Anthropic, the team behind Claude.
No prior coding experience required. If you can describe a task, you can automate it.
What you'll walk away with
By the end of the day you will have:
Set up your first GTM automations — running, tested, and ready to use on Monday
Built an agentic GTM workflow — connecting your tools, data, and Claude in a way that actually works
Learned to use Claude Code for Sales & Marketing — from research and outreach to proposals and reporting
The format is practical throughout. You work on real tasks from your own GTM context — not generic demo scenarios.
Who is this for?
Marketers, growth operators, SaaS founders, and revenue leaders who want to use AI beyond ChatGPT prompts. You don't need to be technical — you need to be willing to build something.
Access
Paid. Accept only — spots are limited to keep the format hands-on.
Hold a GTM Week Full Pass? This workshop is included.