PMA Berlin: Bringing positioning to the center of PMM in the age of AI | April 7

​Positioning is one of the most talked-about topics in product marketing.
It's also one of the most misapplied.

In the age of AI when categories are booming, buyers are overwhelmed with noise, and every competitor pretty much sounds the same nailing down your positioning is one for the most important things to do.

So at this PMA Berlin Spring Meetup powered by Product Marketing Alliance, we're putting positioning at the heart of everything.

We have three brilliant speakers.

🎤 Adnaan Ebrahim, Product Director, Wooga: what career success actually looks like for PMMs in 2026. Tips, strategies, and best practices for getting ahead and staying there.

🎤 Kevin Hähnlein, Principal Strategic Advisory, Staffbase: positioning without picking a fight. When your buyer lives inside a Microsoft or Salesforce ecosystem, the smartest move isn't to challenge the platform. Kevin shows you where it ends and where you begin.

🎤 Sara Santanen, Positioning Consultant, FletchPMM: most B2B homepages don't fail because the story's bad. They fail because the product was never properly positioned. Sara takes you from fuzzy to sharp and shows you how to turn positioning decisions into clear homepage messaging.

​Spots are limited so grab your seat>> https://lnkd.in/dx3jyHgn