Email, PLG, or Sales‑Led? Picking the Right GTM Motion at $1–$5M ARR
A live conversation for B2B SaaS founders who have traction — but aren't sure which growth motion to double down on.
About this event
At $1–$5M ARR, most founders are running three GTM motions at once — and none of them fully. You're doing some outbound, some product-led nudges, some founder-led sales. Things are moving, but nothing feels clean or repeatable yet.
The question isn't which motion is best in the abstract. It's which one fits your product, your ICP, and your current team — and how to commit to it before your next round.
Yannick is joined by a special guest — a founder or GTM operator with direct lived experience navigating the PLG vs. sales-led decision at the $1–5M ARR stage. Guest details will be confirmed shortly."
We'll cover:
The real differences between email outbound, PLG, and sales-led at this stage — and what each one actually requires to work
How to read your current pipeline and conversion data to identify which motion is already winning
What investors want to see in your GTM motion at Seed and Series A
How to transition from founder-led to a repeatable motion without losing what's working
Then we open the floor. Bring your GTM situation — the Q&A is live and unfiltered.
Format: 25-min conversation + 15-min live Q&A
Who this is for: B2B SaaS and applied AI founders between $1M–$5M ARR — and the operators and investors who support them.
Your Host
Yannick Kpodar is a 2x VP/CMO turned General Partner at Aventra Capital and founder of Full Stack CEO™. Over 15+ years, he's helped B2B SaaS teams raise $396M+, reach unicorn valuation, and scale from single-digit ARR to $45M+ across the US and Europe — at companies including LinkedIn, PayFit, and Amenitiz. He now builds operating systems that give founders investor-grade control over GTM, metrics, and capital without burning themselves or their teams.
About Full Stack CEO™
Full Stack CEO™ is the operating system for B2B SaaS & AI founders from first revenue to $25M ARR — GTM, metrics, capital, and leadership built for the age of AI. The community, Labs, and advisory are built around one idea: that the founders who win are the ones who can read the whole system, not just the function they grew up in.
Members get direct access to a room of serious peers, weekly working sessions with Yannick, and live AMAs with the operators, exited founders, and VCs behind the program.