Sales & GTM Catalyst: Empowering Founders to Scale
How do you build a sales engine that truly scales—without losing authenticity or burning out your team?
Join WAKE Collective for a community event focused on Sales and Go-To-Market strategy.
This isn’t a panel or a presentation. It’s a morning of small-group conversations with experienced sales and GTM leaders who understand the real challenges founders face when it comes to growth.
You’ll have the chance to connect, ask questions, and walk away with insights you can apply to your business right away.
Coffee’s on us—come as you are.
What to Expect
Rotating roundtable discussions led by experienced sales and GTM experts
Practical, real-world advice on scaling and sales readiness
A collaborative space to connect with other founders and share what’s working
The Experts
Ioana Birleanu – Conscious Leadership & Sales Coach
With two decades of experience building high-performing teams, Ioana helps leaders align authentic values with strategic growth. She’s been featured as a sales expert at The Forum, UBC, and several leading tech communities.
LinkedIn
Angela Robertson – CEO, Acetech
Angela brings deep experience in executive leadership and scaling teams through innovation and strong culture. She focuses on empowering companies to learn, grow, and lead with purpose.
LinkedIn
Chris Stairs – Co-Founder, Sales Primer
A venture consultant and business development strategist with over 25 years of experience helping 150+ early-stage ventures scale and raise more than $14M in capital. Chris specializes in building “sales-ready” systems that turn strategy into predictable growth.
LinkedIn
Agenda
10:00 – 10:15 AM — Welcome and expert introductions
10:15 – 11:45 AM — Rotating roundtable sessions
11:45 – 12:00 PM — Wrap-up and community announcements
Who Should Attend
Founders and leaders looking to strengthen their sales approach, clarify go-to-market strategy, or learn from peers who’ve done it before.
Registration required.
WAKE runs entirely on community power. We don’t have a budget, so your contributions directly support the costs of running the community and hosting gatherings like this. It’s pay-what-you-can, with a suggested donation of $10.
WAKE events are created by and for women founders. Male allies are always welcome to support and be part of the conversation, but with limited spots, we’re prioritizing registration for women founders first.
A huge thank-you to Deloitte for generously making the space for WAKE.