Outbound Reinvented 2.0: The System Playbook Behind 125+ B2B Teams
Outbound is broken.
Cold emails don’t land. LinkedIn is saturated. “Personalized” campaigns flop.
That’s why we built GrowthBand Outbound Systems - a set of frameworks we’ve used to design, implement, and scale outbound for 125+ B2B teams.
For the first time, I’ll open the hood and show you exactly how we do it.
Not theory. Not just tools. Systems you can actually replicate.
Here’s what we’ll cover:
Infrastructure: How to build cold email infra that sends 50,000+ emails/month with 99% inbox placement.
Strategy: How to design ICPs, campaigns, and hypotheses that don’t fail after one “lucky” campaign.
Data: The relevancy-based tiering system that turns 3% reply rates into 10%.
Execution: Multi-channel outreach that combines Clay + LinkedIn + cold email + automation.
Monitoring: Dashboards and health checks that keep outbound running without burning domains or SDRs.
You’ll also get:
Our exact frameworks & templates (ICP sheet, hypothesis framework, enrichment SOPs).
Live examples from client systems (anonymized but real).
Exclusive access to GrowthBand’s new private resource hub.
🎯 Audience
Sales Leaders & Founders → want to scale outbound with in-house teams.
Lead Gen Experts & SDR Managers → want to implement Tier-1 outreach systems (not spam).
GTM/RevOps pros → want to see how outbound fits into a scalable growth engine.
🎁 Bonuses
A free Outbound System Framework Notion Pack (ICP + Hypothesis + Campaign sheet).
Access to GrowthBand’s Outbound Calculator (mailboxes → pipeline).
Invite to a private post-event Q&A session (VIP-style).