

CULTURE3 OFFSTAGE: THE CULTURE OF CREATIVITY
You’re invited to an intimate dinner exploring how culture decides what counts as creativity.
Cannes Lions presents itself as a ranking of creative excellence. But its history reveals an ongoing expansion of what the industry is willing to recognise as creative.
From TV spots and print ads to websites, PR stunts, product innovations, and cultural interventions that barely resemble advertising, each era has redrawn the boundary.
Now, AI enters the negotiation — expanding access and reshaping the question of creative legitimacy.
The evening will explore what happens when creative production becomes abundant, but cultural recognition remains scarce — bringing together a select group of leaders at a beautiful villa just minutes from central Cannes and the Boulevard de la Croisette.
Over 3 courses, guests will discuss the challenges that arise when effort and output are increasingly decoupled. We’d love you to join us and share your perspective.
Places are limited. RSVP now to claim yours.
About OFFSTAGE:
Offstage is an invitation-only gathering exploring ideas in motion through a culture-first lens.
Presented by Culture3 in conversation with Higgsfield Powered by the UK's Department for Business & Trade
Media Partner: The Observer
NOTES:
Transfers
Complimentary transfers will be provided for guests wishing to use them.
Pick-Up Point: Hotel Martinez at 6.15pm and 6.35pm
Address:📍 73 Boulevard de la Croisette, 06400 Cannes
Guests can wait in the hotel lobby or at the main entrance vehicle drop/collection point. The transport company has cleared this with the hotel. The pick-up point is located on the corner of a side street just off the Croisette - easily visible, and accessible.
Journey Times 🚗 Croisette → Villa: approx. 5 minutes 🚗 Villa → Croisette: approx. 9 minutes
Filming & Photography
This event will be filmed and photographed. By attending, you acknowledge that you may appear in photos or video recordings used for promotional or archival purposes. If you prefer not to be photographed or filmed, please let your host know on arrival.