The New Playbook AMA: Go-to-Market & Marketing in the AI Era
Go-to-Market & Marketing in the AI Era
The playbook most early-stage founders learned—or are learning—was written for a different era. AI is flipping the GTM equation. Distribution advantages that used to take years to build can now be assembled in weeks. The moat is no longer the tools—it's the judgment about where to aim them.
Session Experts: Mesa Mentors Jeff Eckerle and Tim Bates
Host/Emcee: Kailin Oliver, Director of the MN Cup
Bring your questions about go-to-market and what AI means for the critical decisions shaping your startup’s future.
This session is part of a 3-Part AMA "Ask My Anything" Series for Founders in the Age of AI
Minnesota Emerging Software Advisory (MESA), Minnestar, and MN Cup are bringing founders together with experienced business leaders for The New Playbook to tackle critical decisions that can shape your startup’s future, with a timely look at how AI is changing the way founders make those decisions—and how the market evaluates them.
The New Playbook AMA Series:
Nov 10 | Team Building & HR in the AI Era
Join for one session or all three, separate registration is required for each session.
Virtual Access: Link will be shared the day before the event. If you are unable to attend, the session will be recorded and available immediately after the session concludes at the same link.
The New Playbook Series is brought to you by: