Brand Health: Building Brands People Feel — Fireside + Sober Party at Canada's First Non-Alcoholic Bar
A fireside chat with Ivan Ho and Kyle Collier, moderated by Ryan Peerwani — followed by Toronto Tech Week's most unexpected after-party: a professional DJ, full sauna and cold plunge, and Canada's first fully non-alcoholic bar.
Run of show
7:00–7:30 — Welcome in the sauna. Get loose, meet the room, settle in.
7:30–8:00 — Fireside chat with Ivan Ho (NRG Haus) and Kyle Collier (Neobanc), moderated by Ryan Peerwani
8:00–10:30 — Sober party. Pro DJ, full mocktail bar, sauna and cold plunge open all night.
The founders
Ivan Ho is the founder of NRG Haus and the operator behind Fit Factory Fitness — recognised as Toronto's Best Boot Camp, Best Gym, and Best Fitness Club multiple times. Thirteen years of building a fitness brand people are genuinely devoted to, and a new venture (the one you're sitting in) that opened to a waiting community before it ever ran an ad.
Kyle Collier is the CEO and Co-founder of Neobanc — a Systems Design Engineer from UWaterloo, serial fintech entrepreneur with 15+ years of experience and multiple exits, who has grown past startups to over 80 million users globally and spoken at the United Nations on fintech innovation. Neobanc itself? 800% growth in five months on only half a million dollars of funding — the math only works when users bring users. That's not a funnel. That's a cult.
Different industries, same thesis: brands people feel aren't built by marketing. They're built by founders who understand what they're actually solving, then earn trust one user at a time. The brand is the relationship.
Notes
Bring swimwear for the sauna welcome — towels and robes provided
Phones go in lockers. Be present.
Functional mocktails all night — Lion's Mane, Ashwagandha, vitamins. Stay sharp.
About the space
NRG Haus is Toronto's first social wellness club — a 5,000 sq ft Liberty Village space combining guided contrast therapy, functional beverages, IV recovery, and intentional social design under one roof. Inside: a 55-person sauna, four immersive cold-plunge tubs each paired with a 16-foot LED screen running ocean waves and icefields, a tea lounge with a water-vapour fireplace, and a zero-proof bar pouring adaptogenic drinks built around Lion's Mane, Ashwagandha, and vitamins instead of alcohol. Phones go in lockers. Be fully present. You leave grounded, energized, and clear-headed — not depleted.
Toronto Tech Week is a citywide celebration of the people building what’s next. From May 25–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech. Torontotechweek.com.