AFBIS Breakthrough Workshop 1: The Secret Sauce Is You: Personal Branding & Strategic Storytelling for Startup Founders & Food Biz Leaders
Cornucopia FutureScapes, in partnership with Informa Markets presents a marquee event at Fi Asia Thailand 2025, the Asia Food Business Innovation Summit: Hungry Games & Startup-Investor Forum on the morning of Thursday 18 Feb 2025. [Separate information and registration for morning program is here]
Carrying on our extended programme in the afternoon, we're delighted to present an excellent workshop delivered by our Partners Atypical Media:
Breakthrough Workshop 1:
The Secret Sauce Is You: Personal Branding & Strategic Storytelling for Startup Founders & Food Business Leaders
1330-1500, QSNCC MR117
In Asia’s fast-evolving food landscape, your founder story is your most powerful ingredient. But many innovators stay behind the scenes, missing the chance to build real trust, influence, and visibility.
In this high-impact masterclass, former Michelin Guide editorial director turned brand strategist Debbie Yong shows food entrepreneurs, investors, and innovators how to turn their founder journey into lasting influence.
You’ll learn how to:
● Find your unique positioning using Debbie’s proven 5vs framework (Vision, Values, Voters, Voice, Visibility)
● Craft a compelling story that builds trust and traction with the STICKY storytelling toolkit
● Elevate your visibility to attract capital, talent, and community — without sounding salesy or self-important
Whether you're launching a startup, leading a scale-up, or advising the next wave of food pioneers, this session will help you build a personal brand narrative you can confidently use on stage, online, and in investor meetings — plus actionable strategies to move from best-kept secret to becoming the face of change in Asia’s food future.
About the speaker:
Debbie Yong is the founder of Atypical Media, a storytelling studio that helps food and hospitality leaders build brands that stand out and scale up. A former journalist with The Straits Times, The Business Times, Fortune, and BBC, she was also regional editorial director of the Michelin Guide, leading award-winning multimedia campaigns across Asia and the Middle East.
Now a sought-after strategist and speaker, Debbie works with founders, CEOs, and F&B trailblazers to craft authentic narratives that drive visibility and influence. Her proprietary 5Vs and STICKY frameworks for personal branding and strategic storytelling are designed to help purpose-led entrepreneurs lead with clarity and confidence.