GTM Working Session - Founders as Sales Leaders
A free 45 minute working session for founders & CXOs for founders who are also running sales in scaling B2B tech, led by experienced CROs Douglas Mancini and Laurie Mascott.
Interestingly the majority of questions we’re getting in from founders center around sales leadership and management. Question like
- When should I hire a head of sales
- Should I hire a player / manager?
- If I don’t want a head of sales, what’s the timing of hiring and profile of an Account Exec and how do i manage them?
- I’m not a natural salesperson, can I act as a sales manager?
- I’ve had great success selling our product myself but am now struggling to run my sales team, any tips for spending less of my time running sales and driving more efficiency in my team?
So the for this GTM drop in’ on December, we ‘re going to focus on Founders as sales leaders, discussing how to make this work for virtually any founder who’s not done it before or even for those that have.
If you’re find yourself running a sales team by default are focussed on scaling beyond founder-led sales without stalling, avoiding mis-hires and need a simple workable sales rhythm without becoming a full time CRO it should be a useful session.
We’ll answer any other questions on the topic so if have your own questions related to this theme please ask if you sign up.
We’ll also give you a few frameworks to get things more under control.
Who it’s for
Founders and CXOs who want sharp, practical coaching & advice (not just theory).
Founder/CEOs and CXOs at scaling B2B tech (Seed–Series A), ~£500k–£5m ARR.
First sales hires welcome.
What you’ll get
A working session on real issues: your role as sales leader, hiring and managing frameworks and cadences.
Practical suggestions on when to hire, how to set a simple sales rhythm, and how to coach without becoming a full‑time CRO.
How to participate
RSVP on Luma and share your question.
Seats limited to 20 to keep it practical.
Chatham House Rule. Recording is for transcript/notes only (no distribution).
Priority deals to be anonymised.
When
Monthlies Wednesday at 12:00 (Europe/London).
Just practical execution.
Hosted by Closing Foundry.