Boundless x Shopify Unpacked: Future Unfolded

​Please note: this event is strictly brands & sponsors only - please don't apply if you're not a direct to consumer brand.

Unpacking the future of DTC growth in MENA - with Shopify & many more!

​The Boundless summit returns. This time in partnership with Shopify, for a focused, invite-only gathering designed for brands scaling across the MENA region.

​Join us in Dubai for Unpacked, a sharp, content-rich afternoon where founders, operators, and creative partners come together to share what’s really working in DTC right now and what’s next.

​Across panels and conversations, we’ll unpack how brands are approaching regional expansion, building culturally resonant experiences, and scaling sustainably in a fast-moving market.

​What to expect:

​🚀 Insightful panels featuring high-growth DTC operators
🌍 Conversations on navigating the MENA e-commerce landscape
🧠 Tactical strategies across retention, CX, localisation, and team building
🤝 Perspectives from tech and agency partners supporting regional success

​This isn’t a typical summit.
It’s for those in the thick of building where every conversation moves the needle.

​If you're a brand shaping the next chapter of commerce in the UAE, this is your room.