AI-Powered Retail Pricing: Innovation or Surveillance? The Price is Watching You!

​The price is watching you!

This webinar explores the rapidly evolving role of artificial intelligence in retail pricing, examining how advanced data models are transforming traditional strategies into highly dynamic, personalized systems.

​As retailers leverage AI to optimize margins, respond to market fluctuations in real time, and tailor prices to individual consumer behaviors, a critical tension emerges between innovation and ethics.

​The session will unpack not only the commercial advantages of AI-powered pricing, but also the growing concerns around transparency, fairness, and what is increasingly being described as “surveillance pricing”—challenging businesses to rethink how they balance profitability with consumer trust in a data-driven marketplace.

​With Alexandra Correa Plaza, Industry Principal, Vistex.