Reddit for B2B: What Actually Works

​B2B buyers are already on Reddit - researching tools, comparing vendors, asking peers for recommendations, and validating decisions in real time. But succeeding on Reddit takes a different playbook than LinkedIn, display, or traditional paid social.

​Join Scratch Marketing + Media for a practical webinar on what actually works for B2B brands on Reddit. We’ll break down how to identify high-intent communities and conversations, build creative that fits Reddit behavior, structure paid campaigns, and measure impact beyond last-click attribution.

​You’ll learn how Reddit fits into a multi-platform buyer journey, why intent signals matter more than static personas, and how to launch, test, optimize, and scale campaigns with confidence.

​What You’ll Learn

• ​Why Reddit is becoming a critical channel for B2B tech marketers

• ​How buyers use Reddit for discovery, validation, and decision-making

• ​What makes Reddit creative perform and what to avoid

• ​How to target intent through communities, keywords, retargeting, and lookalikes

• ​How to structure campaigns, measure results, and scale what works

• ​Real-world examples from B2B Reddit campaigns

​Who Should Attend
B2B marketers, demand generation leaders, paid media teams, growth marketers, and founders looking to reach technical and high-intent audiences earlier in the buying journey.

​Save your spot to learn how to make Reddit work for B2B.