​Culture is Power.

​Soft power (poder suave) is the ability to shape reality through culture — through music, design, infrastructure, banking, food, architecture, and the way we live.

​At the intersection of Mexico and the U.S., influence is built through experience.

​Poder Suave returns to Austin in the context of SXSW as a cross-border gathering of builders
— of cities, culture, and ideas.

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​MUSIC

​KINKY

​ft.
✱ Adrian Quesada
✱ Mireya Ramos
✱ Pehuenche

​Michael (DJ Set)

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​IDEAS

​Keynote
Roberto Lazzeri — NAFIN / Bancomext

​✱Funding as a Weapon of Mass Construction

​Smart Talk
Michael Schwandt · Hogan Lovells · IGNIA Fund

​✱ Chilaquiles Will Fix the World

​Smart Talk | Benell · SMP · CONL · Gensler

​✱ If You Build It, They Will Come

​Smart Talk | Gensler · Nido · Javier

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​FOOD

​Benell · Sociedad Mexicana de Parrilleros · Suerte

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​Limited capacity. Registration required.

​MEET & GREET KINKY @ 4:30pm