The New Search Order: Exploring the Future of On-Site Discovery with Osprey London, Depict & Vervaunt

​Shoppers don’t browse the way they used to. Traditional site search is clunky, rules-based, and often leaves customers stuck. GPT-powered discovery changes that - transforming intent into impact by making products easier to find, journeys more intuitive, and conversions more seamless.

​In this session, Vervaunt x Depict will explore how GPT search and CRO go hand in hand, and why discovery is quickly becoming one of the biggest conversion levers in ecommerce.

​What you’ll learn:
• Why traditional site search kills conversion and how GPT fixes it.
• How AI-powered discovery reshapes the customer journey.
• Practical ways to measure the CRO impact of GPT search.
• Real-world examples of brands unlocking growth through discovery.

​Speakers:
• Nick Phipps, Director of CRO, Vervaunt
• Axel Larsson, Director of Customer Success, Depict.ai
• Ben Jones, Head of eCommerce, Osprey London

​Who should join: eCommerce leaders, CRO specialists, and UX teams who want to stay ahead of the curve and understand how AI-driven discovery is reshaping site performance.