The 2026 ABM Playbook: From Strategy to Revenue

​Marketing and sales plans for 2026 are locked in. Targets are set. Execution has begun.

​Before momentum builds any further, now is the moment to validate whether account based marketing is playing the right role in your go-to-market strategy and whether it’s built to deliver the results expected this year.

​The 2026 ABM Reality Check is a focused webinar designed to pressure-test ABM strategies against how B2B buying actually works in 2026.

​This session will cover:

• ​Where ABM delivers the most impact in modern GTM strategies

• ​Common gaps between ABM strategy and execution

• ​What “good” ABM looks like once plans are already set

• ​When ABM needs adjustment — and how to course-correct early

​Plans are set. Now validate the strategy.

​​It’s free.

​Speakers:

​Claire Pankhurst, Head of Marketing & Partnerships at PhiX Technologies

​Louis Fernandes, Founder, Magnitude 10 Associates

​Kartik Krishnan, Founder and GTM Advisor, Expedite GTM

​Mark Walker Co-Founder and CEO, RevvedUp