​Behavioural Design: Designing for Real Human Behaviour

​Great products don’t just work — they influence how people think, decide, and act.

​In this session, we’ll explore Behavioural Design and how designers can use insights from psychology and human behaviour to create experiences that encourage meaningful actions, build better habits, and solve real-world problems.

​We’ll go beyond interfaces and screens to understand why people behave the way they do and how design can intentionally shape those behaviours.

​What you’ll explore

• ​How human behaviour influences product decisions

• ​The psychology behind everyday user actions

• ​How behavioural principles can be applied to UX and product design

• ​Designing nudges that encourage positive actions

• ​Real-world examples and practical case studies

• ​How to move from designing interfaces to designing behaviour

​Who is this for?

​This meetup is open to UX/UI designers, product designers, researchers, product managers, developers, students, and anyone curious about the intersection of design and human psychology.

​Speaker

​Avishek Nayak
Product Designer | Behavioural Design Expert

​Come with curiosity. Leave with a different way of looking at the people who use the products you design.

​Date: 12th September 2026
Time: 10:00 AM – 1:00 PM
Organised by: IxDF Saurashtra