​Go-to-Market Basics for New Startups

​Duration: 20 minutes
Format: Webinar + Q&A

​Stop worrying about copy and A/B tests

​It's easy to chase what channels are perceived to be good or bad. "Is email dead?" is a question that gets asked at least once a year, and yet is always effective.

What is important is not focusing on trying to find the determinism in marketing activities, but rather working to stack the odds in your favour when you take your product to market.

​This webinar will be a short outline of my decade of working with unicorns and consulting with startups on principles and concepts of GO-TO-MARKET.

​Who Should Attend

• ​Software developers and engineers building their own products

• ​Technical founders looking to transition from building to commercialising

• ​Engineers who feel lost when it comes to the go-to-market strategy

• ​New founder stuck on, "How do we actually get paying customers?"

​What You'll Learn

• ​Thinking about Go-to-Market differently to help you today

• ​How "Spaces" are more useful to you than "Channels"

• ​What Unicorns don't tell you

• ​How me and my clients get paid users

​Why This Matters

​Go-to-market starts the moment you decide that you are starting an endeavour to deliver a product or service. There are a lot of activities you can do in the run-up to a launch that will massively improve your chances on launch.

Great opportunities are missed for an obsession with sales channel optimisation.

​Key Takeaways

​By the end of this 20-minute session, you'll have:

​✓ A mental model for go-to-market strategy

​✓ Clarity on where to focus your GTM efforts first

​✓ A basic framework for acquiring your first customers

​✓ Confidence to start taking action on your product's market entry