Music Declares Emergency & AMPLIFY: Turning Concerts Into Climate Action
Come to 9Zero for a casual lunch time meetup with some live music!
What if every concert could mobilize thousands for climate action?
Music Declares Emergency is making it happen. Since 2019, we’ve brought together 8,000+ individuals and organizations—including all major record labels, live music businesses, and 4,100+ artists—to declare a Climate and Ecological Emergency. Our mission: harness the power of music to put climate action at the center of culture.
AMPLIFY is where the magic happens. We give artists simple, ready-to-use tools (think: one QR code, pre-show videos) that turn concert moments into real-world climate action. Fans scan, get connected to vetted grassroots climate groups in their area, and take action—no extra work for the artist’s team.
The numbers speak for themselves:
35,000+ fan actions on a single arena tour
13.5% of audiences taking action at shows
1.8 million volunteers projected with just 15 major artists
Why 9Zero members should attend: AMPLIFY demonstrates a scalable model for mobilizing mass public engagement—a critical lever for climate innovators who need policy change, public adoption, and civic pressure to accelerate systemic solutions. Whether you’re building in clean energy, transportation, or carbon removal, understanding how to activate collective power is essential to winning.
Bring your lunch & your questions!
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About 9Zero: We’re a members-only community of founders, investors, scientists, and innovators accelerating climate solutions through meaningful relationships. Apply to join at www.9Zero.com