Founder Insights: Product-Market Fit, Iteration & Early-Stage Strategy

​At CODE, teams move fast: build rapidly, validate early, iterate relentlessly.

​That’s exactly the lens Ivo Rettig (seasoned young founder of sugr sugr and Dialetics) brings, taking you behind the scenes of two very different startup realities: one venture that clicked with the market immediately, and one that needed several validation loops before the story made sense.

​Ivo's perspective in the health and medical industry is deeply personal: he has lived with Type 1 diabetes since 2003, and founded Dialetics  to build the mentor and role model he “would have wished for” after his diagnosis.

In this session, expect a sharp, comparative look at what changed between the two journeys, the decisions that mattered most, and the frameworks you can apply to your own product.

We’ll cover:

• ​How to spot and validate product–market fit

• ​Early go-to-market & sales: what to do before “growth”

• ​Building in Health & MedTech: constraints, regulation, and real-world tradeoffs

• ​Community-driven product development that actually moves the needle

• ​Iteration in practice: setbacks, resets, and founder decision-making

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​Schedule (7PM- 8:30PM):

​• Presentation: frameworks and case insights

​• Workshop: practical exploration of validation and iteration

​• Open Q&A