

The ROI of IRL: Field Marketing in the Age of AI
The ROI of IRL: Field Marketing in the Age of AI
Panel & Meetup
In a world flooded with digital noise, the marketers winning pipeline are the ones getting people in the same room. But how do you make IRL scale? How do you prove ROI? And how is AI changing the way we plan, target, and measure events?
Join us for an evening of honest conversation, sharp insights, and real connection — brought to you by Bonfiire.
We're bringing together a curated group of field marketers, event leaders, and demand gen pros for a panel + networking evening in Palo Alto. Expect candid takes from leaders who are actually doing it, followed by drinks and the kind of conversations you don't get on Zoom.
What to expect: Panel with 3 field marketing leaders, Open Q&A, drinks + networking under the stars
Who this is for: Field marketers, event managers, demand gen leads, and anyone who believes in the power of in-person.
Spots are limited. Come ready to connect.