The AI-Native Divide: How some CMOs are building unfair advantages
The AI-Native Divide: How some CMOs are building unfair advantages (and most are stuck)
Most marketing teams know they should be using AI. But knowing and doing are two different things.
While a small group of AI-native companies are moving at speed, the majority of marketing leaders are stuck. Not from lack of tools or budget, but from invisible adoption barriers that keep teams frozen.
In this 45-minute discussion, you'll discover:
✓ The 3 adoption blockers keeping most marketing teams stuck — and why it's not about perfectionism or fear
✓ What AI-native actually means — real examples of how AI-native teams structure workflows, culture, and hiring differently from day one
✓ Where your team sits on the AI maturity curve — and the practical next steps for each stage (Beginner → Skilled → Native)
✓ How search is changing — why LEO and AI-powered discovery means your content and comms strategy needs to adapt now
✓ The trends accelerating in 2026 — what's coming and how to prepare your team without getting left behind
You'll leave with:
A clear diagnosis of what's actually blocking your team's adoption
Specific actions for your next team meeting
Practical frameworks you can apply immediately
Join three marketing leaders for a frank discussion about the messy reality of AI adoption that no one is talking about on LinkedIn.
Speakers:
Katie McPhee: Founder, Expanded Future | 16+ years marketing leadership (BBC, Eventbrite, VEED). Launched AI products to 30M+ users. Now help marketing teams adopt AI through workshops + transformation programs using behavior change methodology (MSc UCL).
Danielle Le Toullec: CMO @ Erevena, the executive search firm working with the likes of Anthropic, Mistral, DeepL, PhotoRoom and Encord. Prior, she led marketing VC/PE fund-side, bringing a practitioner’s perspective on how funds and founders build credibility, narrative, and trust.
James McAulay: Led Creator Growth at ElevenLabs in 2025 & scaled Encore as CEO to $45M GMV before acquisition by Mixcloud. Now helps founders & teams grow faster with AI through growth advisory.