Culture Transformation: Data as an Asset with MediaRadar CDO, Rick Fordyce

​While most organizations acknowledge data’s value, Gartner research identifies cultural inertia as the No. 1 barrier to digital success. To achieve true maturity, executive leaders must move beyond managing data as a technical byproduct and begin treating it as a high-velocity strategic asset. Join Rick Fordyce, Chief Data Officer at MediaRadar, Inc., for this mission-critical session as he reveals the blueprint for dismantling silos and embedding data-centricity into your organizational DNA.

​Drawing on his experience leading global transformations at S&P Global and Prudential, Rick will explore the leadership tactics required to bridge the gap between executive vision and frontline execution. This session focuses on shifting the CDO’s role from "data custodian" to "value architect," ensuring data literacy becomes a core enterprise competency.

​What You Will Learn:

• ​The CDO Mandate: How to transition from technical oversight to driving measurable business ROI.

• ​Cultural Transformation: Proven strategies to dismantle organizational silos and foster a data-first mindset.

• ​Asset Operationalization: Frameworks to manage data with the same strategic rigor as financial capital.

• ​Evidence-Based Governance: Practical steps to make data-driven decision-making the default across the enterprise.