Reclaiming "Sustainable" in Fashion: The Road to a Circular Future - BARCELONA CLIMATE WEEK

​Greenwashing has turned "sustainable" into fashion's most overused word. 🌿👗

​As new regulations begin to demand real proof behind environmental claims, the fashion industry faces a harder question: what does the word actually need to mean now, and what would it take to build a fashion system that's genuinely circular? ♻️

​This panel will bring together people from different corners of the fashion industry for an honest conversation on where fashion stands today, and where it's headed. 🎙️

​Topics on the table include:
🧵 recycled fabrics and the reality of recycling infrastructure,
🛍️ the growing second-hand and recommerce market,
👥 how different generations are reshaping what "sustainable" is expected to mean,
🔍 ... and why younger consumers are holding brands to a much higher standard than ever before.

​This is an interactive session built on exchange: observations, real solutions, and open questions from the audience. 💬

​Co-Hosted by Terra Hybrid and Dante Media at Mont for Barcelona Climate Week. 📍🌍