Brek-Tech: Job ads in the age of AI

​Job adverts do far more than attract applicants. They drive visibility across websites, job boards and LinkedIn, influence how agencies are perceived and increasingly determine what gets surfaced by AI tools and search engines.

​Yet ownership is still unclear. Is job advertising a marketing function, a systems problem or simply part of doing the job as a recruiter? Should consultants control posting or should the business enforce structure and standards?

​This Brek-Tech breakfast brings together recruitment systems, ops, data and AI professionals to debate the real impact of job ads. We’ll look at how AI and generative engine optimisation are reshaping visibility, applications and matching, and what that means for consistency, control and outcomes. We’ll also explore where automation helps and where it quietly undermines quality.

​This is not just a marketing conversation, but recruitment marketers are very much encouraged to attend. If you influence job content, distribution or performance, you’re part of this debate.

​Come opinionated. Expect challenge, shared experience and practical insight from peers who are grappling with the same questions.

Brought together by Tech2Rec and idibu.