Case Study: How We Doubled Headspace Course Starts (& Why Users Still Didn't Meditate More)
Getting people to start meditating is hard. Getting them to meditate consistently is even harder.
Headspace knows this. They partnered with Irrational Labs to redesign their onboarding experience to increase active use during the free trial period.
We worked with Purchasely's no-code platform to build and test five experimental variations of the onboarding flow, applying behavioral science principles like implementation intentions (helping users make a concrete plan for when and how they'd meditate).
The results were strong (we more than doubled course starts and increased engagement) but we didn't increase meditation - and the event will unpack why and what this means for habit formation.
Join Meagan Sievers, Lead Product Manager at Headspace, behavioral scientist Karl Purcell of Irrational Labs, and Laurent Libano, Chief App Experience Officer at Purchasely, as they walk through the case study: the behavioral science behind the experiment, the results, what surprised them, and what it means for your product.
📅 Thursday, April 30
🕘 9:00 AM PT (10am MT; 11am CT; 12pm ET, 6pm CEST)
What you'll take away:
Why adding more questions to the onboarding flow (more friction, not less) doubled course starts
How getting users to make one specific type of plan increased app opens by 7.5%
Why doubling course starts and boosting engagement still didn't get people to meditate more
Why effective habit formation requires behavioral design across the full user journey, not just the first touchpoint
If you've ever watched free trial users sign up and never come back, you won't want to miss this