

Smarter Expense Management for Founders
Smarter Expense Management for Founders
Finanshels x Pemo
In the current environment, founders are expected to make sharp financial decisions amid limited visibility and constant change.
Rising costs, unpredictable markets, and tighter cash flows are putting pressure on how businesses operate day to day. In such times, expense management is no longer just about cutting costs, it is about building systems that ensure control, visibility, and resilience.
This is where most founders struggle.
This session is designed to help you move from reactive spending to structured financial discipline, with practical frameworks and hands-on guidance you can actually implement.
Join Finanshels x Pemo for a practical, high-impact workshop where speakers will walk you through real systems, use cases, and decisions founders face on the ground.
What We’ll Cover
Practical expense management frameworks for uncertain times
• Building real-time visibility across business expenses
• Structuring budgets and categorizing spend for better control
• Managing team spending without losing oversight
• Optimizing costs without impacting growth momentum
• Creating financial systems that scale with your business
What You’ll Walk Away With
• Clear visibility into where your money is actually going
• Practical frameworks you can apply immediately
• Systems to manage team spending without micromanaging
• A structured approach to maintain financial discipline while scaling
• Real-world insights from operators actively solving these challenges
Who Should Attend
• Startup founders and co-founders
• Business operators and team leads
• Finance leaders and startup CFOs
• Early-stage teams building financial discipline
Speakers
Muhammed Shafeekh
Founder & CEO, Finanshels
Sonket Mangrulkar
Chief Growth & Finance Officer, Elile AI
Event Details
📆 Date: 17th April 2026
⏰ Time: 3:00 PM to 5:00 PM GST
📍 Venue: Rove Trade Centre
About Finanshels
Finanshels is a leading professional accounting firm in the UAE, enabling founders to achieve financial clarity through clean books. From bookkeeping and tax compliance to CFO services, Finanshels supports startups with end-to-end financial management.
About Pemo
Pemo is an all-in-one spend management platform designed to help businesses track, control, and optimize expenses in real time, empowering teams with smarter financial workflows.
Why Attend
Uncertain times don’t just test your strategy, they test your financial discipline.
The founders who stay in control of their numbers are the ones who continue to operate with confidence.
This session is built to be practical, not theoretical, giving you clear frameworks, real examples, and actionable systems you can start using immediately.