LAN-37: How to Grow a Brand Youtube? (Panel Discussion)

​Why This Session Matters

​Everyone says:
“Brands should be on YouTube.”

​Very few answer:

• ​Which brands actually should?

• ​When does YouTube make business sense?

• ​What kind of team DNA does it demand?

• ​Is “viral” even a strategy?

​This panel is not about vanity metrics.
This is about building YouTube as a business growth lever.

​Who Should Attend?

​This session is designed for:

• ​Marketers with 3+ years experience

• ​Brand, Growth, Content & Performance professionals

• ​Founders experimenting with YouTube

• ​Teams struggling with 0 → 1 YouTube execution

• ​Operators who want to scale beyond short-form hacks

​If you’re looking for “how to start a YouTube channel in 5 steps” - this isn’t that.

​What We’ll Go Deep On

​1️⃣ Should Your Brand Even Invest in YouTube?

• ​Business models where YouTube compounds

• ​Cases where it becomes a distraction

• ​Long-term vs short-term tradeoffs

​2️⃣ The 0 → 1 Journey

• ​First 10 videos

• ​Early traction signals

• ​When to pivot vs persist

​3️⃣ Team DNA & Structure

• ​In-house vs agency

• ​Creator-first vs brand-first mindset

• ​Cultural alignment required to win

​4️⃣ Content Strategy Frameworks

• ​Formats that work for brands

• ​IP creation vs trend chasing

• ​Long-form to short-form distribution loops

​5️⃣ What Doesn’t Work

• ​Common traps

• ​Overproduction syndrome

• ​“Viral” obsession mistakes

​6️⃣ Is There a Recipe for Viral?

​Or is that the wrong question entirely?

​🎙️ The Panel

​

​Shardul Gavaskar, YT Head - Wint Wealth (7.3L+ Subs)

​Raja Singh, YT Head - Traya Health (7.8L Subs)

​Aadil Verma, YT Consultant - Multiple Brands (YaaS, VidyoAI)

​Operators with real YouTube execution experience.. So, you won't be getting just theories.

​Format of the Evening

• ​🎤 70–90 min interactive panel discussion

• ​📝 30 min structured framework summary & note-taking

• ​🙋 30 min audience Q&A

• ​🤝 Open networking

• ​👥 Small group breakouts - each panel member interacts with 10–15 attendees for deeper conversations

​This is not a passive event.
Come ready to think.

​What You’ll Walk Away With

​By the end of the session, you should have:

• ​Clarity on whether YouTube is right for your brand

• ​A mental model for starting

• ​Clear no-go zones

• ​Practical execution frameworks

• ​Answers to dilemmas you’re currently stuck on

​No hand-holding.
Just sharp thinking.

​What's LAN?

​LAN is a hyperlocal marketers community based in Bangalore.

• ​1500+ members

• ​40+ event

• ​5+ Chapters

• ​We recently celebrated Bangalore's Biggest Marketers' New Year event