LAN-37: How to Grow a Brand Youtube? (Panel Discussion)
Why This Session Matters
Everyone says:
“Brands should be on YouTube.”
Very few answer:
Which brands actually should?
When does YouTube make business sense?
What kind of team DNA does it demand?
Is “viral” even a strategy?
This panel is not about vanity metrics.
This is about building YouTube as a business growth lever.
Who Should Attend?
This session is designed for:
Marketers with 3+ years experience
Brand, Growth, Content & Performance professionals
Founders experimenting with YouTube
Teams struggling with 0 → 1 YouTube execution
Operators who want to scale beyond short-form hacks
If you’re looking for “how to start a YouTube channel in 5 steps” - this isn’t that.
What We’ll Go Deep On
1️⃣ Should Your Brand Even Invest in YouTube?
Business models where YouTube compounds
Cases where it becomes a distraction
Long-term vs short-term tradeoffs
2️⃣ The 0 → 1 Journey
First 10 videos
Early traction signals
When to pivot vs persist
3️⃣ Team DNA & Structure
In-house vs agency
Creator-first vs brand-first mindset
Cultural alignment required to win
4️⃣ Content Strategy Frameworks
Formats that work for brands
IP creation vs trend chasing
Long-form to short-form distribution loops
5️⃣ What Doesn’t Work
Common traps
Overproduction syndrome
“Viral” obsession mistakes
6️⃣ Is There a Recipe for Viral?
Or is that the wrong question entirely?
🎙️ The Panel
Shardul Gavaskar, YT Head - Wint Wealth (7.3L+ Subs)
Raja Singh, YT Head - Traya Health (7.8L Subs)
Aadil Verma, YT Consultant - Multiple Brands (YaaS, VidyoAI)
Operators with real YouTube execution experience.. So, you won't be getting just theories.
Format of the Evening
🎤 70–90 min interactive panel discussion
📝 30 min structured framework summary & note-taking
🙋 30 min audience Q&A
🤝 Open networking
👥 Small group breakouts - each panel member interacts with 10–15 attendees for deeper conversations
This is not a passive event.
Come ready to think.
What You’ll Walk Away With
By the end of the session, you should have:
Clarity on whether YouTube is right for your brand
A mental model for starting
Clear no-go zones
Practical execution frameworks
Answers to dilemmas you’re currently stuck on
No hand-holding.
Just sharp thinking.
What's LAN?
LAN is a hyperlocal marketers community based in Bangalore.
1500+ members
40+ event
5+ Chapters
We recently celebrated Bangalore's Biggest Marketers' New Year event