NL Lounge: Pitch Session 2
On June 3, the NL Lounge is your base camp for the day: a place to land between sessions, make new connections, and get a feel for what the Netherlands is building right now.
Join this session to listen to four Dutch startups, presented by the Dutch Embassy and ROM Utrecht Region, ready for early conversations, pitches and collaboration. Followed by more in-personal demo's after the pitches.
Pitch sessions take place at 10-11 AM and 2-3 PM. This is the second round of pitches.
Hosted by: Berend Casper, ROM Utrecht Region
Danna Mulya, CEO Podego — A startup using AI to create personalised audio guides for museums and cultural venues, available in 30+ languages and multiple storytelling styles.
Floris Smit, Founder & IX Producer, UpscaleXR — A production house specialising in large-scale XR for live events and cultural institutions — the only European organisation consistently running 100 to 300 simultaneous headsets.
Roger Oliveira, Co-Founder Ver.ID — Reinventing online identity: from simple age checks to official business verification, access any credentials you need straight from your customer’s identity app.
René van Engelenburg, Artistic & General Director Dropstuff Media — A pioneer in immersive media design, creating interactive public installations and experiences that blend new technology with storytelling for festivals, museums, and cultural organisations.
NL House @ SXSW London
On June 3 2026, NL House opens for a day that runs from a morning wake-up call about where ambitious people should actually point their talent, to late-night conversations about what Amsterdam's after-dark culture is building next.
Expect cities to make the case for why they deserve your attention. Brands and studios showcasing work that moves people. Artists and technologists with projects that refuse to fit neatly into a single discipline. Explore the NL Lounge, where ten Dutch startups will showcase their technological creativity.
Presented by New Dutch Wave and the Embassy of the Kingdom of the Netherlands, created in collaboration with Dutch Digital Design, Creative Industries Immersive Impact Coalition, EIT Culture & Creativity, the City of Amsterdam, ROM Utrecht Region, Innovally, Gielissen, WT Interactive, and Dentsu Lab.
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Registration is free (subject to the organisers' approval)