Product Positioning and to VC or not to VC - GTM Europe

​Join us for the final expert session in the November Sprint series, where we will explore three of the biggest strategic decisions early stage founders face: how to position your product, how to create or reshape a category, and how to think clearly about fundraising.

​This session will look at the frameworks and real world examples behind effective positioning, why some products stand out instantly while others never land, and how founders can use category design to influence the way customers understand what they are building.

​We will also cover the fundamentals of early fundraising, what investors are actually looking for at the earliest stages, and how to decide whether raising venture capital is the right move for your product and your goals.

​Format:

• ​Talk and Q&A on category creation, product positioning, and the realities of early fundraising

• ​Group GTM sharing: participants will have the opportunity to present their current positioning or fundraising thinking for the group to build on, just like previous weeks

​This session is exclusively for participants in GTM Europe’s November Sprint.