🎬 LeyLine Presents: Show me the Money! AI Commercials with Alexander Vail

​How Did They Make That? AI Commercials with Alexander Vail

​Learn how to create polished, brand-ready commercials using today’s AI production tools.

​AI filmmaking is moving beyond experiments and mood pieces. Brands, agencies, and independent creators are beginning to use these tools to produce compelling commercial work faster, more affordably, and with creative possibilities that traditional production cannot always offer.

​Join acclaimed AI filmmaker Alexander Vail for a practical, behind-the-scenes workshop on how to develop commercially viable advertisements using AI.

​Alexander will break down his complete creative process—from interpreting a brand brief and developing a strong concept to generating consistent visuals, directing performances, building cinematic sequences, and shaping the final edit.

​This is not a software tutorial or a collection of prompt tricks. It is a session about creative direction, storytelling, taste, and production strategy—the elements that separate an impressive AI clip from an advertisement a real brand could actually use.

​What You’ll Learn

• ​How to turn a brand brief into a clear creative concept

• ​How to develop campaign ideas that feel original and on-brand

• ​Choosing the right AI tools for each stage of production

• ​Creating consistent products, characters, environments, and visual language

• ​Prompting for intentional composition, movement, lighting, and performance

• ​Designing shots that cut together into a cohesive commercial

• ​Working around the current limitations of AI video

• ​Combining AI generation with editing, sound design, voice, and traditional tools

• ​Avoiding the common visual clichés of AI advertising

• ​Presenting AI work in a way that brands and agencies can take seriously

​The Workshop

​Alexander will walk through the making of an AI commercial from the ground up, sharing his references, creative decisions, prompting strategies, production techniques, and final assembly process.

​You’ll see how an initial idea evolves into a finished piece—and where human judgment matters most along the way.

​The session will conclude with an open Q&A, giving attendees the opportunity to ask Alexander about workflows, tools, client work, creative direction, pricing, pitching, and the emerging market for AI-powered commercial production.

​Who It’s For

• ​Directors and filmmakers

• ​Commercial creators

• ​Creative directors and agency teams

• ​Brand marketers

• ​Designers, editors, and motion artists

• ​AI creators looking to produce more professional work

• ​Traditional production professionals exploring AI workflows

​Whether you already work in advertising or are looking for a new path into commercial production, this workshop will give you a clearer understanding of what brands need—and how AI can help you deliver it.

​Come learn how to make AI work that doesn’t just look impressive, but is strategically, creatively, and commercially viable.