Serious Play with Paula Scher
Hosted by James Sommerville OBE
Registration
About Event
What makes work last in the real world?
Designer. Partner at Pentagram. One of the most influential graphic designers in the world. Paula Scher.
Described as a “master conjurer of the instantly familiar,” her work shapes how brands and institutions communicate at scale, developing a visual language that cuts through overthinking, designed for the real world.
From The Public Theater to Citibank, Microsoft, Coca-Cola and the New York City Ballet, her identities have entered the cultural vernacular. Built to be seen, understood, and remembered.
Join James Sommerville OBE to explore identity as a system, the role of instinct, and why most organisations still misunderstand what design is for.