Serious Play with Paula Scher

​Paula Scher. Partner at Pentagram. The Public Theater, Citibank, Microsoft, the New York City Ballet. Memorable identities that shaped culture.

​This session: where design actually starts, what instinct knows before strategy does, the client’s energy in the room, and what gets lost between the sketch and the sign-off.

​In conversation with James Sommerville OBE. Live, unscripted, conversations, open.

Sponsored by our friends at Dutch Uncle Agency.