Beyond Search: Combining Data, Discovery and Design to Rebuild NN.07's Digital Flagship

​Brands must deliver experiences that are both premium and personalised, often at scale, across many different markets and contexts.

​In 2026, this goes beyond navigation, search and merch for resolution, meaning more centralised discovery systems- consisting of intelligent tools that speak to each other, shaping how customers interact with brands and products. 

​This intelligence is only as strong as the underlying product infrastructure- meaning PIM discipline, product taxonomy and consistency become as strategic as UX and AI. 

​Join Axel Larsson (Depict), Emil Ahdrian (Grebban), Max Brennan (Centra) and Henrik Hermansen (NN.07), as they talk through: 

• ​How platform, intelligence and UX can work together for modern brands

• ​How discovery fits into broader design, performance and commercial strategy

• ​How leading brands are working towards this future state of ecommerce today

• ​Why clean product and catalog data, along with robust PIM/OMS discipline, are foundational to unlocking powerful search and merch outcomes