

Vibe-led Branding Workshop
Vibe-Led Branding Workshop
with Leya Kos — brand strategist, creative writer, and founder of Soul2Strategy
Since 2018, Leya has helped founders, creative studios, and growing brands translate their essence into clear, conversion-driven communication. Blending strategy with soul, her Vibe-Led Branding method bridges art, embodiment, and marketing frameworks to help brands express their true energy—beyond buzzwords.
At this workshop, she’ll guide you through Soul2Strategy, her signature method that connects body, creativity, and strategy to unlock your brand’s unique tone and presence.
This is not your usual sit-and-think branding class. Expect movement, play, and depth. Through theatre play, dance elements, and creative writing, you’ll drop from the head into the body—because that’s where the real creative intelligence lives.
You’ll learn how to:
— Access creative flow and overcome the “blank page” freeze
— Decode your brand’s essence and voice through embodiment
— Shape clear, tone-aligned messaging assets (tagline, promise, UVP, hero headline)
— Create communication that feels alive—not ChatGPT-flat
You’ll also receive Leya’s Soul2Strategy Guidebook (worth €27.99), with three core modules (Decode, Design, Deliver) and editable templates to continue refining your brand’s voice long after the workshop.
🗓 Event Details
Saturday, October 25
12:00 – 16:00
📍Circles House Coliving & Coworking
Cami de Vallvidrera al Tibidabo 5, Barcelona
Price: €30 (introductory beta version)
Register here: https://vibesfirst.leyakos.com/vibe-led-branding
Whether you’re a founder, freelancer, or creative soul, this is your space to reconnect with your creative energy — and let the vibes lead your strategy.
We look forward to welcoming you.