Decoding Visual Identity

​F2F stands for Face-to-Face. Female-to-Female.
A new conversation series for women working in and interested in the intersection of tech, culture, and business.

​F2F was created to bring thoughtful women into the same room for real, grounded conversations. The kind that sit between disciplines, experience levels, and ways of thinking. Not about pitching or posturing, but about learning from how others see and decide.

​Each session is intentionally small and off the record.
The format combines a short presentation, a moderated panel, and time to connect and continue the conversation with others in the room.

​Session #1 | Visual Identity
This opening session brings together Michal Chelbin, an internationally recognised photographer, and Merav Keren, a senior marketing executive from the tech world.

​Together, they will explore how authority, taste, and business intent show up visually, often before anything is explained. From creative judgment to commercial realities, the conversation looks at how visual choices shape perception, credibility, and trust.

​Expect a thoughtful conversation, not a performance. Come as you are.

​*The event will be held in Hebrew.