💡 Product Circle ⭕ Chat - Software Profit Streams with Jason Tanner
Welcome to 💡 Product Circle ⭕ Chat on
🗓 Wednesday 17 December 2025
🕗 8am AEDT 10am NZ / 2pm PT (US) 5pm ET (US)
Topic: Profit Streams in Practice — Designing Software for Sustainable Value & Profit
🔥 Profit isn’t a dirty word — it’s your key to survival.
Without profit, you can’t serve your customers, sustain your people, or fuel innovation.
In this live Product Circle Chat, Jason Tanner, CEO at Applied Frameworks and co-author of the acclaimed book Software Profit Streams™ (with Luke Hohmann), shares how today’s best product leaders design pricing, packaging, and licensing systems that create both customer and business value — sustainably.
Forget one-off “pricing by gut feel.” This is about building a Profit Engine that fuels long-term success.
💰 Understand the link between customer benefit, willingness to pay, and total cost of ownership.
⚙️ Learn how to tune your pricing, licensing, and packaging as your product evolves.
📊 Discover how to use the Profit Stream Canvas — a practical framework for connecting your solution’s value, economics, and relationships.
🌏 See how profit fuels sustainability, creating a virtuous cycle between customer value and business viability.
💬 What You’ll Learn
How to evolve from value streams to profit streams — the next step in sustainable product design.
Why profitability is a team sport, spanning product, finance, legal, sales, and engineering.
How to model customer ROI and solution ROI to guide pricing and packaging decisions.
When and how to adjust pricing and packaging as your product matures.
How to apply systems thinking to harmonise monetisation, compliance, and customer success.
Who is Jason Tanner?
Jason Tanner is the CEO of Applied Frameworks, a Certified Scrum Trainer, and co-author of Software Profit Streams™, the definitive guide to designing sustainably profitable software-enabled businesses.
He has helped organisations like MassMutual, Capital One, and CoStar Group turn customer value into profitable growth through smarter pricing and licensing.
A former US Marine Corps officer, Jason brings discipline, strategy, and systems thinking to every challenge — helping teams design revenue models that work across industries and lifecycles.
“Pricing is a system, not a number. Profitability evolves with your product.” — Software Profit Streams™
🌐 profit-streams.com
💼 Jason Tanner on LinkedIn
Zoom Link: See invite
✨Attend and WIN ✨
You know we always have something special to giveaway at every chat. This one is no different!
🏆One lucky person who attends will WIN a copy of Jason Tanner's book “Software Profit Streams™: A Guide to Designing a Sustainably Profitable Business”.
✨Virtual Networking ✨
The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
Mark your calendar, bring your questions for Jason.
✨Refer a Friend✨
Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
We have great global product speakers booked every second week well into 2026!
If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
thanks,
Irene
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Irene Liakos
Product
[email protected]
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